K-Arts Team Content One’s Rain Fruits Is Invited to Cannes XR

A real media film Rain Fruits produced by the Team Content One at the K-Arts was invited to the new virtual program Veer Future Award at the Cannes XR 2020.

Director Song Youngyoon’s Rain Fruits is a virtual reality (VR) film that poetically reproduces the meshed sentiments of rage, glumness, and alienation of an alien worker in his life in a capitalist city of Korea using a volumetric technique. The volumetric technique is a skill that captures a three-dimensional space of people and objects. The film was sponsored by the Team Content One’s operation business partnered with midsized firm Birdhand in the immersive media industry.

Earlier, another work by the Team Content One, supervised by professor Lee Seungmoo and professor Cho Chung-yean at the School of Film, TV & Multimedia, Scarecrow was highly noted by the press at Sundance last January. Forbes remarked that Scarecrow presented “one of the most visceral digital experiences […] ever” and VR Scout commented it was “the project simply ahead of its time” delivering “the most impactful moments…ever had in a VR headset.”

Indeed, Team Content One has been making unprecedented achievements within half a year. They were invited to the 19^th Tribeca Film Festival with Rainfruits and the South by Southwest Conference & Festivals 2020 with their other VR film Nine VR: Come See Me (2018).

On participating in Cannes XR, Director Song Youngyoon (a current graduate student at School of Film, TV & Multimedia) said, “It's amazing to receive an invitation from the film festival I had dreamed of entering and compete with many other great works. I wish the audience re-discovers the value of people around them after watching my film.”

Professor Lee Seungmoo from Department of Filmmaking at School of Film, TV & Multimedia who led the project, noted, “Our achievement is highly encouraging because it shows we are making competitive contents in the immersive media field. It means a lot as this field is emerging as a key to the next generation media where so-called untact services become ever important in the post-COVID19 era.”

He added, “K-Arts’ creative infrastructure combined with pioneering techniques and supporting program offered by Birhand and Korea Creative Content Agency all contributed to this success.”